29 Aug 2018

Jungle Book Characters Raise Awareness of Deforestation

We joined forces with the Sumatran Orangutan Society (SOS) to launch a poignant short film, ‘Concrete Jungle’, raising awareness of the devastating impacts of forest destruction in Sumatra’s Leuser Ecosystem and promoting their Rainforest Home Appeal. Produced by Eddy, the film shows much-loved iconic jungle characters who’ve lost their natural rainforest habitats and are struggling to survive on grey city streets without even the bare necessities. SOS hopes the film will encourage donations that allow them to buy an 890 acre plot of land called Cinta Raja and turn it from a lifeless palm oil plantation back into diverse and vibrant rainforest.

Animals need forests, but Sumatra’s jungles are being wiped out not only by palm oil production, but also logging, mining and road building. Our campaign film is a moving illustration of this stark reality facing wildlife in Sumatra, showing that life in the jungle is no Disney tale. By taking beloved Jungle Book characters and dropping them into unfamiliar urban landscapes, the film immediately highlights the issue in an engaging way, stitching together animation and real footage. King Louie, Baloo and the rest of the gang are timeless figures for both adults and children, so there’s a universal reaction to seeing them in distress – we all want to make sure this story ends happily ever after.

Fortunately, as the film highlights, there is still hope for Sumatra’s forests. Land that was barren just a few years ago is now buzzing with life once more, and there are regular reports of orangutans, elephants and other animals returning to their forest homes.

The Director of the Sumatran Orangutan Society, Helen Buckland, says, “We have a golden opportunity to secure a vital area of land on the edge of the Leuser Ecosystem. Once reclaimed and restored, it will provide a home for thousands of species, including the iconic orangutans, elephants and tigers we all recognise from the campaign film, forever.”

To see more of our work, click here, or if you’re after an attention-grabbing campaign of your own, click here.