18 Sep 2018

How to Structure an Engaging Piece of Content?

The Internet contains millions of articles on every topic you can imagine. As a content writer, it can be very intimidating to know that someone has already covered part of what you want to write about.

The good news is that infusing your work with your unique voice and perspective on things is what will ultimately make your content more interesting and attractive to readers.

At the end of the day, people want content that they can connect to and the key to doing that is by being authentic and emphatic towards your readers. That way, they’ll be able to relate to you because you understand their needs and share similar opinions.

Adopting this approach typically leads to improved engagement, site visits, and better rankings as people voluntarily share your relatable content.

Now, in order for all this to happen, you have to connect with your readers on a deeper level, while also providing them with the knowledge that they actually need.

Here are 10 writing tips you should follow for more engaging content:

1. Write Shorter Sentences

You don’t need to have a Master’s Degree in Literacy in order to write engaging content. In fact, most people prefer fun, simple and straightforward articles. Nothing too wordy or fancy.

This is why you should eliminate the use of long sentences.Imagine yourself writing to a 5-year-old. Would they be interested in the type of vocabulary that you’re using? If not, take things down a notch or else you might find yourself losing readers.

Of course, this doesn’t mean that you should write low quality articles either. It’s still okay to use Microsoft Word’s spell check or similar tools to make sure that you’re putting out legible content.

Once you’ve crossed your T’s and dotted your I’s, you can then check the readability factor to make sure that your content is easy to digest.

Lastly, re-read your article before you publish it to make sure that it’s stylistically appealing and has the right flow.

2. Use Power Words

Another key to producing engaging content is to use what’s known as power words. These words are not only instantly recognisable but they have a way of tugging at the emotions.

These are the types of words that will make you read until the end of an article no matter how long or relevant it is.

This is how powerful your content will be when you use power words because they connect to the reader’s emotions.

It’s even better when you can use this style of writing while still educating your readers with relevant facts.

3. Use Headlines and Sub-Headings

Most of the time, people just scan through online articles, they don’t really read them. That’s why whenever someone sees a long block of text; they instantly run for the hills.

To avoid losing readers, make sure you break up the text with sub-headings so that the readers can still find the answers they seek when scanning through your article.

A well-structured article also shows that the writer actually put time and efforts into outlining it so as to create a pleasant reading experience.

4. Have a Storytelling Approach

There’s a popular quote from late writer Maya Angelou which goes, “People may not remember how you looked or what you said, but they will remember how you made them feel.”

Now, what better way to get your readers in the feels than through a story? Using narrative in your blog posts, newsletter and general site updates will definitely help to set your content apart from other similar articles.

Of course, you still need to keep your article factual but weave the facts and article takeaways in through story and you’ll have a piece of memorable content.

What’s the best way to incorporate stories into your content? Well, you probably have a treasure-trove of memories and experiences that you can take inspiration from and you can also use your imagination to make up stories that are relevant to the subject matter.

5. Involve Your Audience

While you’re using power words and incorporating a story into your writing, don’t forget to use 2nd person writing (use “you” and “your”) so that each person reading will feel as though you’re directly referring to them.

This approach is also a great way to inspire readers to take action because it takes a personal approach that makes them feel special and understood.

6. Don’t Doubt Yourself

Whatever you do, always believe in yourself as a writer.

The battle for self-confidence and self-belief is one that every writer must face and overcome if he/she is to truly connect with the audience.

Never use phrases or words that make you seem unsure, like “in my opinion” or “IMO.”

Always speak confidently like you know what you’re talking about because you probably really do.

7. Read Things Related to Your Industry

In order to write well, a writer must read a lot. Reading will widen your vocabulary while keeping you on the loop with the latest trends and relevant developments.

That way, when you start writing you’ll do so from a genuinely well-informed standpoint and that will boost your confidence as well.

8. Take a Break

Writing requires a lot of mental strength and energy. You need enough focus to convey your ideas in a way that’s clear and straightforward, and for that you need a clear mind.

To maintain a state of prolonged focus when writing, it often helps to take frequent breaks so that when you come back to your writing you’re able to work diligently without procrastinating.

9. Don’t Worry About What People Think

In life it doesn’t matter what you do, there will always be detractors that will try to bring you down.

In the words of famous American comedian Katt Williams, “Let haters hate, that’s their job. Just keep doing you.”

So keep writing from the heart and stay committed to perfecting your craft because “the people who matter don’t mind, and those who mind don’t matter.”

10. Use Catchy Titles

There’s nothing like an attention-grabbing headline to get readers hooked.

Master copywriter Eugene Schwartz was known for his legendary headlines, and today’s writers still use his tactics as a way to drum up interest and engagement through their content.

However, make sure to also include keywords into your headline so that it can remains visible on the search engines long after you’ve posted it. Also, keep in mind that you’re writing for people and not just for Google’s algorithms. As such, make sure that your content has plenty of heart.

If you want to increase traffic while boosting your website’s search engine ranking, make sure to put out engaging content that readers can relate to. And always remember to convey it a way that’s relatable and memorable.

At Don’t Panic, we don’t just talk the talk – we’re busy walking the walk too. To see our work, click here, or if you’re after an attention-grabbing campaign of your own, click here.