27 Sep 2016


In our last post we mentioned that we might need a bigger awards shelf. Today’s news leaves me with a quick question; does anyone know how to put up a new shelf?

There was more excitement here in the office as we kicked off a great week for Don’t Panic with the announcement that we’d won three Lovie Awards.

Our ‘Still the Most Shocking Second a Day’ for Save the Children picked up GOLD at the Lovies for VIRAL ADVERTISING, as well as two SILVER awards for our work with The National Autistic Society. Our ‘Too Much Information’ Campaign took silver for VIRTUAL REALITY (BRANDED) and the campaign video ‘Can you make it to the end?’ was awarded in the VIRAL VIDEO category.

As our last post focused on the ongoing success of our ‘Still the Most Shocking Second a Day’ video. I’ll try and brief you in on some of the excitement that’s been buzzing around our NAS ‘Too Much Information’ Campaign.

While Virtual reality (VR) is currently a whir of hype and ‘shiny new toys’, ostensibly inducing images of youth, gaming and the fast paced action of thrilling VR trends that set the hearts of millennials racing. Yet, stripping away the mania surrounding developments in VR leaves us with the possibility to create realistic environments and an immersion experience.

That’s exactly what we tried to create with our Autism TMI Virtual Reality Experience. The project comes as a continuation to the viral hit “Can you make it to the end?” which gained over 54 million views and over 850k shares in one month. The virtual reality version takes people inside the original film, projecting an autistic boy’s trip to a shopping centre, allowing people to experience a sensory overload.

Mark Lever the CEO of the National Autistic Society says the VR experience really helps to understand autism further. He goes on to say “the public want to be empathetic to autistic people, but often they just don’t understand the condition and may mistake an autistic person melting down in public for being naughty and deliberately disruptive. To help the public understand a little more about autism, we’re really excited to be the first charity using virtual reality to demonstrate what this aspect of autism can feel, see, and sound like.”

The process of creating a VR film has a whole different set of rules; it’s about creating a place for people to visit and a person for them to become, rather than simply telling a story. This interactivity of virtual reality gives it a unique sense of “presence” – it has the power to take us somewhere else in time and space, to help us feel, just for a while, what it’s like to be someone else – which is why it was the perfect tool to communicate exactly what a sensory overload feels like for someone with autism for NAS.

As this was our first experience creating a virtual reality campaign we are incredibly excited that it received a LOVIE award.