07 Sep 2017

Sparks Fly for Guide Dogs

Whilst working with Guide Dogs we found out that almost two million people in the UK are living with sight loss that has a significant impact on their daily lives. Of those, around 180,000 rarely leave their homes alone and can lead lonely, isolated lives.

So we made a video to help.

Of course, isolation is not an exclusive feeling, modern life is a solitary life and technological innovations like Instagram, Facebook, Netflix and Tinder have only made things worse. It’s why we all binge on reality dating shows; so we can witness the emotions and feelings that we’re missing out on when we’re at work or avoiding eye contact on public transport.

That’s why we decided to use this format for our film; not just because we know it’s popular but because it’s relatable. A well known French maître d’ from one of the aforementioned dating shows once said “A date can be a life-changing moment, it can change your life forever” in our film we wanted to show that one dog can be life changing (and we didn’t need some french guy to do it).

So we sent four eligible guide dog owners on dates with complete strangers to chat about everything from the challenges of living with sight loss and the life-changing difference a guide dog can make to couscous! Cheryl, Nicki, Laura and Paul all proved, with stories of zip wires and skiing, that with the help and confidence that their “silent companions” provide, the limitations of their visual impairments feel less limiting!

The video launches the annual Guide Dogs Week running from 7th to 15th October and has been created to inspire people to #Moveit for Money, an initiative that will see people turn their favourite activities into fundraisers to raise vital funds and help Guide Dogs ensure that people with sight loss don’t lose out on life.

We’re really happy with the film and with over 1 million views in 24 hours it seems like everyone else is too!