10 May 2017

Fashion that… fits?

We recently conducted a survey that revealed one in five British women still haven’t found their perfect pair of jeans. What’s worse is nearly one in ten British women have to try on more than five pairs of jeans before they buy and 48% of these women are left frustrated by the fitting room drama. This is now an all too common problem that most women can relate to.


So, what did we do?

We teamed up with Evans to show the struggle that women can face when trying to find their perfect fit. In the video, we join 4 women who are puffing and panting in a studio, all for the end goal of… trying on these clothes!

We took the approach of parodying an exercise video for the sole point of highlighting the sheer ridiculousness that has at some point happened up and down changing rooms across the country. I mean let’s be honest, we’ve all had that one instance when we were glad nobody was around to see us flailing frantically… no, just me?

So, can you relate? Is this video something all too familiar?

While yes, it’s true that we all have different bodies, shapes and sizes. Because we are all unique and there is no one size fits all. This shouldn’t stop us from finding the perfect fit.

Evans have over 85 years of shape expertise, their expert design process ensures that their clothes fit perfectly. Head of Design – Rebecca Vann Reicher commented: “Listening to our customers has always been at the heart of our brand ethos and understanding the struggles she faces when out shopping will only help us design better clothes that are all about fit”.

Evans clothes are designed to fit & flatter and fill you with unbeatable confidence. Evans are #FashionThatFits.