26 May 2015

Don’t Panic wins a D&AD White Pencil

dandad-d&ad-dont panic-white pencil-greenpeace-lego-shell-advertising agency london-creative agency londonA D&AD White pencil was awarded to Don’t Panic for the Everything is NOT Awesome video. Made for Greenpeace, the work was awarded under the Creativity for Good category.

Urging Lego to end its partnership with Shell, the video uses the brand’s own toys to highlight the potentially devastating consequences of an oil spill.

The film led to over 1 million people signing a Greenpeace petition to back the campaign, and Lego announced a few weeks later that it would not be renewing its partnership with the oil company – a win for Greenpeace and now a win for Don’t Panic!