Don’t Panic wins a D&AD White Pencil

dandad-d&ad-dont panic-white pencil-greenpeace-lego-shell-advertising agency london-creative agency londonA D&AD White pencil was awarded to Don’t Panic for the Everything is NOT Awesome video. Made for Greenpeace, the work was awarded under the Creativity for Good¬†category.

Urging Lego to end its partnership with Shell, the video¬†uses the brand’s own toys to highlight the potentially devastating consequences of an oil spill.

The film led to over 1 million people signing a Greenpeace petition to back the campaign, and Lego announced a few weeks later that it would not be renewing its partnership with the oil company – a win for Greenpeace and now a win for Don’t Panic!

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