Category: Virtual Reality

Category: Virtual Reality

Could Virtual Reality Eventually Substitute an Actual Reality?

04 Apr 2018

What is reality? Usually it’s overheating on the Central line whilst ignoring a podcast en route to a Monday morning meeting. But what if we go a bit deeper, beyond the tube and past the coughing person next to us who shouldn’t be on public transport; how do we actually manage to distinguish between what…

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End Polio - Don't Panic and Rotary International

Immerse Yourself in our Latest Film

13 Oct 2017

We’ve teamed up with Rotary International, to create a new immersive VR experience, named One Small Act. The experience highlights the impact Rotary International is making around the world, focusing on its work to eradicate polio. Its one of the first examples of narrative storytelling in VR. Shot in Romania using both mono and stereoscopic…

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Is VR Worth It?

06 Dec 2016

Has VR had it’s day? Or is it only just beginning? Virtual Reality has been a whir of hype and a constant drone of… potential. The frenzy surrounding the digital realm of the virtual world is very much buzzing around the possibilities of creating, gaming and of course, advertising in this simulated biosphere. But is…

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Charities, technology and the fight for millennial donors

18 Jul 2016

With more than 195,000 charities in the UK spending over £80bn a year, the charity sector is arguably in desperate need of digital disruption. Digital technology is bulldozing through any sector standing in its path, changing the way we communicate, travel and pay for goods and services. While digital trends are not exclusive to one…

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Pokemon Go, the Best Use of Augmented Reality Yet?

12 Jul 2016

Pokemon was synonymous with growing up in the late 90’s and early 2000’s, however as with most crazes it’s relevance and appeal gradually dwindled as technology advanced. Now fast forward to 2016 and it’s back in the limelight, it’s one of the most talked topics on twitter with 6 million mentions in the last week,…

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VR and the Elderly: Where do they fit in a virtual world?

05 Jul 2016

Virtual reality (VR) is currently a whir of hype and ‘shiny new toys’. The frenzy surrounding the digital realms of the virtual world is very much buzzing around the possibilities of creating, gaming and essentially living in a simulated biosphere. Ostensibly, the thought of virtual reality (VR) is likely to induce images of youth, gaming…

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Virtual Reality, Technology, Festivals, Events, Millennials

Wellies vs Headsets

21 Mar 2016

As we Step closer into the digital revolution, technology is creeping its way into our lives in some unexpected ways… The UK Festival scene has become one of the most celebrated pastimes with the millennial age and an integral part of the British Culture. If we go back forty or fifty years to the days…

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VR, headset, content, Virtual Reality

Essential Elements to a good VR film

22 Jan 2016

With the Oculus Rift now available for Pre-order we put our brains together to come up with some vital considerations that everyone should bare in mind when creating content for VR. Virtual reality is already proving itself to be an invaluable tool.  It allows those who can’t afford to travel not only to see and…

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