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Category: share

SPF 50: The effect of ad block

SPF 50: The effect of ad block

Ad blocking is the topic du jour for the advertisement industry at the moment; everyone has an opinion on it. So here is ours. It isn’t a new phenomenon, so why has it been thrust into the media spotlight? Apple are partly responsible, they recently announced that IOS9, the new operating system for iPhones and…

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Don’t Panic’s “Everything is not Awesome” video is the focus for D&AD’s next President’s Lecture with Greenpeace

Don’t Panic’s “Everything is not Awesome” video is the focus for D&AD’s next President’s Lecture with Greenpeace

For three years Greenpeace have been fighting fiercely for their long-running Save The Arctic campaign. Numerous acts led to Shell finally backing down; from scaling the Shard to installing automatic banners at the Brussels Formula 1 and activists dangling from bridges to block ships, the fight from supporters was relentless. Don’t Panic’s part was played…

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The Problem of Fake Views and How to deal with them

The Problem of Fake Views and How to deal with them

Ever since Kurzgesagt created this video; that called out Facebook for stealing views from other channels and creatives who slaved over the content; there’s a growing concern for views vs. engagement rate on digital video content. The video tells us the clever but inaccurate ways Facebook determines a view. The result of which are ‘fake…

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Ideas Bank: Using Celebrities For Good

Ideas Bank: Using Celebrities For Good

At Don’t Panic London we are always thinking about and developing new ideas even when we don’t have to. It’s in our make-up, our DNA. So that these inspirations don’t go to waste, we fold them up and deposit them in the Ideas Bank. Then every now and then we pick out a couple to…

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VOTE NOW: Don’t Panic nominated for Webby Awards 2015

VOTE NOW: Don’t Panic nominated for Webby Awards 2015

Our recent work for Save the Children and Greenpeace have received nominations to win awards at the Webby People’s Voice Awards 2015. Both campaigns have been nominated in the 3 categories below. Voting is now open, so please click the links below and vote for us!   Online Film & Video – General: Public Service &…

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Cross-party Frozen Karaoke Exposes Cold Truth About British Homes

Cross-party Frozen Karaoke Exposes Cold Truth About British Homes

Politicians singing an honest version of ‘Let it Go’ in parliament? They said it couldn’t be done. This week is #ColdHomesWeek, where the Energy Bill Revolution and its alliance of 200 major charities, businesses and unions is putting pressure on political parties to pledge spending on insulating homes. We made ‘Let Them Freeze‘ in collaboration with video pranksters…

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