Blog

Category: Comment

Category: Comment

How do we talk about: Cliven Bundy and his troupe of “rebels”

08 Jan 2016

One of the biggest news pieces this past week was the self-organised ‘militia’ that took over a government-owned wildlife refuge in Oregon.  It has garnered attention worldwide because it is confusing, hilarious, annoying, and, to some, terrifying.  It seems everyone is participating in the debate over whether Bundy and his ‘militia’ should be called ‘militiamen’…

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How do we talk about: Cliven Bundy and his troupe of “rebels”

08 Jan 2016

One of the biggest news pieces this past week was the self-organised ‘militia’ that took over a government-owned wildlife refuge in Oregon.  It has garnered attention worldwide because it is confusing, hilarious, annoying, and, to some, terrifying.  It seems everyone is participating in the debate over whether Bundy and his ‘militia’ should be called ‘militiamen’…

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Malogrithms v. Compliant Consumerism

05 Jan 2016

If there is anything we have learned about advertising in the 21st century, it is that it has become more stylised, customising, and targeting than ever before.  Retailers and organisations make consumers feel as though products and services have been handpicked just for them.  “Yes,” us modern ‘prosumers’ think, “this group is just as discerning…

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Don’t Panic’s “Everything is not Awesome” video is the focus for D&AD’s next President’s Lecture with Greenpeace

20 Nov 2015

For three years Greenpeace have been fighting fiercely for their long-running Save The Arctic campaign. Numerous acts led to Shell finally backing down; from scaling the Shard to installing automatic banners at the Brussels Formula 1 and activists dangling from bridges to block ships, the fight from supporters was relentless. Don’t Panic’s part was played…

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Facebook, YouTube, Viral, Video Content, Digital Content, Sharing, Engagement

The Problem of Fake Views and How to deal with them

18 Nov 2015

Ever since Kurzgesagt created this video; that called out Facebook for stealing views from other channels and creatives who slaved over the content; there’s a growing concern for views vs. engagement rate on digital video content. The video tells us the clever but inaccurate ways Facebook determines a view. The result of which are ‘fake…

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UNICEF UK winter campaign “World Upside Down” reaches 1.5 million views within the first 24 hours

05 Nov 2015

Don’t Panic London have created a film to launch UNICEF UK’s winter campaign. ‘World Upside Down‘ shows the uncertain and frightening realities for children in countries facing civil unrest and fallout after natural disasters. The film tells the story of a young family taking a trip to the park, but before long things start to…

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New Meme Sees Animals Shoulder To Shoulder

21 Apr 2015

Even its most infrequent users will know that the internet is no stranger to animal photos. Some animals have made a comfortable living from this fact, such as ‘Grumpy Cat’, whose trademark frown has created a viral empire worth $100 million. With videos of cats dressed as sharks, seals stealing fish and dogs failing to catch tennis…

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Do Celebrity Endorsements Work?

24 Jan 2015

Paying famous people to endorse your brand or concept is nothing new. Heck, Charlie Chaplin even jumped on the bandwagon back in the day. Fast-forward 70 years, and we now see so called “clebs” featured in one in every five ads. It therefore comes as little surprise when clients ask us to include more A,…

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Beware the viral ‘experiment’!

24 Jan 2015

Never before has the internet been so alive with scientific discovery! From Philae’s successful landing on Comet 67P (and a hilarious reaction that followed) to guerrilla social experiments, people have been sharing experiments and discoveries like a banker shares debt. Here I focus on a kind of experiment that has gone viral, time and again:…

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Are Viral Videos Effective?

24 Jan 2015

Some do it in house, others palm it off to agencies, but either way, most of us find our marketing efforts to be pretty damn frustrating. As Adobe’s ad campaign suggests, clients don’t always know what their marketing’s doing. So, how do we keep up with rapid shifts, and what can we be sure is…

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