Category: Viral

Category: Viral

The Key to Successful Viral Content: Emotional Engagement

06 Mar 2018

As we all know Social media has become such a dominant factor in our everyday lives that it’s actively tearing apart the fabric of society. So it comes as no surprise that researchers have overlooked the pressing issues of division and hatred and tried to determine what factors cause online content to go viral. What…

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How Does Viral Marketing Work?

27 Feb 2018

The infamous bank robber Willie Sutton, when asked by a reporter why he robbed banks, supposedly answered “Because that’s where the money is.” Despite this Sutton later denied having said it but the common-sense reasoning  of the quote has allowed it to survive for decades as it fits so many situations. The answer for why…

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5 Reasons Why Creative Advertising Is Important

20 Feb 2018

Believe it or not, advertising agencies have been around since 1869. These agencies perform a number of functions for their clients, including market research and ad placement at often-discounted rates. But it’s more than just discounts to thank for the survival and growth of ad agencies for more than 150 years they’ve produced creative advertising…

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Would you delete memories for money?

Would You Delete Memories for Money?

05 Dec 2017

Would you take the chance to delete your most precious memories for a sum of money? Don’t Panic do capitalism versus sentimentality and test several people’s willingness to wipe their brains for money in the new film with ‘Memories or Money?’ In a recent piece of research conducted by, it was found that…

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Revolting nominated for award

Revolting Nominated for Broadcast Award

04 Dec 2017

Revolting, by our friends Jolyon Rubinstein and Heydon Prowse (aka the team behind The Revolution Will Be Televised), has been nominated for the Best Comedy Programme award at the Broadcast Awards! The show is the duo’s latest satirical offering, doing what they do best: mocking the current state of our nation. The Broadcast Awards is…

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Quidco - Can You Buy Happiness?

Can You Buy Happiness? Quidco Says Yes.

15 Nov 2017

Have you ever thought about what you would do if you had some extra money on your hands? Or just known that buying something you’ve had your heart set on for ages would bring you happiness like you’ve never experienced before? “I’m currently saving up for a beak”, Ted Parrotman cheerily mentions in a clip…

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Unison - Pats on the Back

Pats On The Back With Unison

08 Nov 2017

This year we saw the government spend a whopping £1bn on a deal to secure their victory after the hung parliament fiasco, after watching public sector workers being told that there was no “magic money tree” to fund their (quite frankly well deserved) pay raises. For years now, public service workers have had their wages…

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End Polio - Don't Panic and Rotary International

Immerse Yourself in our Latest Film

13 Oct 2017

We’ve teamed up with Rotary International, to create a new immersive VR experience, named One Small Act. The experience highlights the impact Rotary International is making around the world, focusing on its work to eradicate polio. Its one of the first examples of narrative storytelling in VR. Shot in Romania using both mono and stereoscopic…

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Autism Hour Campaign

Take a Minute to Learn about Autism Hour

10 Oct 2017

It’s 20:48, you’ve only just got off the Overground after an Odyssean style journey into the remote hinterland of Zone 4 for a dinner party. You’re in the only shop for miles faced with a wall of bottles and cans of Ting. Do you go for the £5 Chardonnay? the price tag is enticing… Or…

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Blind First Dates - Sparks fly!

Sparks Fly for Guide Dogs

07 Sep 2017

Whilst working with Guide Dogs we found out that almost two million people in the UK are living with sight loss that has a significant impact on their daily lives. Of those, around 180,000 rarely leave their homes alone and can lead lonely, isolated lives. So we made a video to help. Of course, isolation…

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