Category: Viral Content

Category: Viral Content

The Key to Successful Viral Content: Emotional Engagement

06 Mar 2018

As we all know Social media has become such a dominant factor in our everyday lives that it’s actively tearing apart the fabric of society. So it comes as no surprise that researchers have overlooked the pressing issues of division and hatred and tried to determine what factors cause online content to go viral. What…

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How Does Viral Marketing Work?

27 Feb 2018

The infamous bank robber Willie Sutton, when asked by a reporter why he robbed banks, supposedly answered “Because that’s where the money is.” Despite this Sutton later denied having said it but the common-sense reasoning  of the quote has allowed it to survive for decades as it fits so many situations. The answer for why…

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One of our top Creatives has made a film with BBC3!

19 Jan 2018

One of our top creatives Jake Moss has broken free from the corporate shackles of creative advertising, where he’s forced to create short videos for clients… to go and make a creative, short video for the BBC! The video parodies classic office culture, in which sick work colleagues refuse to go home despite displaying visible…

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Would you delete memories for money?

Would You Delete Memories for Money?

05 Dec 2017

Would you take the chance to delete your most precious memories for a sum of money? Don’t Panic do capitalism versus sentimentality and test several people’s willingness to wipe their brains for money in the new film with ‘Memories or Money?’ In a recent piece of research conducted by, it was found that…

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Quidco - Can You Buy Happiness?

Can You Buy Happiness? Quidco Says Yes.

15 Nov 2017

Have you ever thought about what you would do if you had some extra money on your hands? Or just known that buying something you’ve had your heart set on for ages would bring you happiness like you’ve never experienced before? “I’m currently saving up for a beak”, Ted Parrotman cheerily mentions in a clip…

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Unison - Pats on the Back

Pats On The Back With Unison

08 Nov 2017

This year we saw the government spend a whopping £1bn on a deal to secure their victory after the hung parliament fiasco, after watching public sector workers being told that there was no “magic money tree” to fund their (quite frankly well deserved) pay raises. For years now, public service workers have had their wages…

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Autism Hour Campaign

Take a Minute to Learn about Autism Hour

10 Oct 2017

It’s 20:48, you’ve only just got off the Overground after an Odyssean style journey into the remote hinterland of Zone 4 for a dinner party. You’re in the only shop for miles faced with a wall of bottles and cans of Ting. Do you go for the £5 Chardonnay? the price tag is enticing… Or…

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Tech I Can't Live Without - Introducing the Business Card

Tech I Can’t Live Without

22 Sep 2017

In an age where we depend on technology for absolutely everything, it’s difficult for everyone – especially professionals – to remember what life before WIFI was like. With the impending release of the new iPhone X, and all its new, fancy (and quite frankly, unnecessary) features we tend to forget that sometimes, simplicity is key……

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Blind First Dates - Sparks fly!

Sparks Fly for Guide Dogs

07 Sep 2017

Whilst working with Guide Dogs we found out that almost two million people in the UK are living with sight loss that has a significant impact on their daily lives. Of those, around 180,000 rarely leave their homes alone and can lead lonely, isolated lives. So we made a video to help. Of course, isolation…

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Create powerful, effective fundraising

Create powerful digital content for effective fundraising

15 Jun 2017

Charities are diminishing their advertising budgets on TV ads when digital content campaigns are more cost effective and deliver brilliant results. Sadly, at the moment, digital content campaigns have an image problem. Charities believe they deliver brand awareness. True. But they also deliver to the bottom line. We need to re-educate ourselves: digital content can…

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