Blog

Category: Technology

The next big thing in DOOH?

The next big thing in DOOH?

We live in a technologically progressive world, and not even Trump can stop that – thankfully. With new tech constantly being developed it’s interesting to see what can have applications for advertising, Lightvert a UK media tech company thinks it has the next big thing in DOOH (Digital Out Of Home advertising)! Bold claims, but…

Read More
TV’s Bad Habits are Beginning to Bite

TV’s Bad Habits are Beginning to Bite

Adam Cozier, the CEO at ITV has just announced a 3% drop in annual advertising revenue. The now trembling fingers down at ITV are desperately pointing towards the rocky events that last year brought, whilst spouting that advertiser interest in TV is still toptop – we beg to differ. Whatever the reason for the “temporary”…

Read More
Brands ‘funding’ terrorism is a wake-up call to stop buying audiences

Brands ‘funding’ terrorism is a wake-up call to stop buying audiences

The Times’ front page today slated advertising, crying out that ‘big brands fund terror’ through programmatic. And they unwittingly do; ads from the likes of Mercedes-Benz, Waitrose and Argos sit next to content by Islamic extremists, white supremacists and pornographers on their sites and YouTube channels. This is not the first time we have heard…

Read More
The Kids Are…Better Than Us

The Kids Are…Better Than Us

  Sitting at a communal desk, in a creative agency, in Shoreditch surrounded by Millennials it’s easy to think that the secret to staying ahead of trends and abreast of all things new has been cracked. But of course, that’s an annoyingly Millennial thing to say. Because, as much as we hate to admit it…

Read More
New Year No Methbots

New Year No Methbots

Our MD Joe Wade was asked to right the advertising world’s wrongs last week, by letting the readers of City AM know exactly what needs to be left behind in 2016. As it turns out it’s not the Kardashians or the minute by minute reports on the demise of the US.  But instead it’s our…

Read More
It’s a Like/Hate Relationship

It’s a Like/Hate Relationship

The era we live in is indisputably run by technology. With these advances in tech, come advances in science, medicine, navigation, discovery – I won’t get carried away. But there’s a downside to all this development too. The effect it’s having on our future generations may not be as positive as we had originally hoped.…

Read More
Have we all gone #crazy?

Have we all gone #crazy?

Have we all gone #crazy? Some time ago now the hashtag escaped from it’s rightful place on social media and seeped into the physical world. Although many are still befuddled and at times visibly annoyed by the fact it’s use has extended outside of Twitter, it hasn’t been too bad. Yeah, it litters our text…

Read More
Is Snapchat’s Story nearly over?

Is Snapchat’s Story nearly over?

It’s been a little while now since Instagram launched it’s shameless copycat feature Instagram Stories as a rival to Snapchat. While it caught all of our attention, admittedly because of the sheer cheek of it, the dust has now settled and the memes have died down. Now we’re asking who really has more people gathered…

Read More
The bank that will change banking…

The bank that will change banking…

Banks are boring. And for a long time that’s how we’ve liked it. Boring and safe. Safe and boring. Honestly the last thing most people would want to hear from the organisation entrusted with all their money/savings/life’s work is that they’re planning a huge shake up come world takeover. Generally, you want someone who can…

Read More