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Category: Social Media

S.N.L to Pepsi – what were you thinking?

S.N.L to Pepsi – what were you thinking?

On Sunday, Saturday Night Live (SNL) released their parody video to the ever still shocking Pepsi advert, showing what can happen when you don’t get an outside perspective. We enter in the middle of the film shoot and meet the director hailed as having the singular vision for this ad. His sister calls, and he…

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It’s a Like/Hate Relationship

It’s a Like/Hate Relationship

The era we live in is indisputably run by technology. With these advances in tech, come advances in science, medicine, navigation, discovery – I won’t get carried away. But there’s a downside to all this development too. The effect it’s having on our future generations may not be as positive as we had originally hoped.…

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Have we all gone #crazy?

Have we all gone #crazy?

Have we all gone #crazy? Some time ago now the hashtag escaped from it’s rightful place on social media and seeped into the physical world. Although many are still befuddled and at times visibly annoyed by the fact it’s use has extended outside of Twitter, it hasn’t been too bad. Yeah, it litters our text…

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Is Snapchat’s Story nearly over?

Is Snapchat’s Story nearly over?

It’s been a little while now since Instagram launched it’s shameless copycat feature Instagram Stories as a rival to Snapchat. While it caught all of our attention, admittedly because of the sheer cheek of it, the dust has now settled and the memes have died down. Now we’re asking who really has more people gathered…

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Keep up! Video has gone Vertical…

Keep up! Video has gone Vertical…

Over the past year, we’ve been hearing all about “the rise of” vertical video as Snapchat leads the charge in a switch to videos that are…you guessed it…vertical. Despite Snapchat’s social takeover, it is only with Facebook’s recent vertical update that the upright orientation will no doubt be a firm feature in our feeds.  …

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The Little Project that Smashed Big Benchmarks…

The Little Project that Smashed Big Benchmarks…

Earlier this month it was time for children all over the UK to head back to school, and that meant it was time for us at Don’t Panic to join them, not literally, but by getting our thinking caps on for a slightly experimental social campaign. Teaming up with Save the Children, we aimed to…

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Suicide Squad: Where Marketing Budget Trumps Movie Quality

Suicide Squad: Where Marketing Budget Trumps Movie Quality

Comic book fan or not; social media enthusiast or not; you’ve likely heard more than your fair share about “Suicide Squad”.  The DC comics sidestory has been widely promoted starting with a trailer leak during Comic-Con, multiple follow-up trailers, as well as the neon posters occupying walls, billboards, and bus stops.  Despite abysmal reviews, “Suicide Squad” set box…

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Juggling with data

Juggling with data

Nowadays it’s hard to imagine not being able to log into apps and online services using a Facebook or Google account. With PayPal payments available in local coffee shops and Apple Pay allowing the exchange of money using a smartphone, it’s hard not to notice the obvious benefits of sharing data. Along with multiple perks, such…

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Billion Dollar Shave Club

Billion Dollar Shave Club

So…shaving. Most of us tend to find shaving a personal topic of discussion and something you would generally avoid talking about. But Dollar Shave Club (DSC) has brought our grooming habits to the forefront of many conversations whilst gaining a $1 Billion acquisition by Unilever. Back in March 2012, the subscription razor service uploaded its…

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