Blog

Category: News

S.N.L to Pepsi – what were you thinking?

S.N.L to Pepsi – what were you thinking?

On Sunday, Saturday Night Live (SNL) released their parody video to the ever still shocking Pepsi advert, showing what can happen when you don’t get an outside perspective. We enter in the middle of the film shoot and meet the director hailed as having the singular vision for this ad. His sister calls, and he…

Read More
TV’s Bad Habits are Beginning to Bite

TV’s Bad Habits are Beginning to Bite

Adam Cozier, the CEO at ITV has just announced a 3% drop in annual advertising revenue. The now trembling fingers down at ITV are desperately pointing towards the rocky events that last year brought, whilst spouting that advertiser interest in TV is still toptop – we beg to differ. Whatever the reason for the “temporary”…

Read More
Brands ‘funding’ terrorism is a wake-up call to stop buying audiences

Brands ‘funding’ terrorism is a wake-up call to stop buying audiences

The Times’ front page today slated advertising, crying out that ‘big brands fund terror’ through programmatic. And they unwittingly do; ads from the likes of Mercedes-Benz, Waitrose and Argos sit next to content by Islamic extremists, white supremacists and pornographers on their sites and YouTube channels. This is not the first time we have heard…

Read More
The Kids Are…Better Than Us

The Kids Are…Better Than Us

  Sitting at a communal desk, in a creative agency, in Shoreditch surrounded by Millennials it’s easy to think that the secret to staying ahead of trends and abreast of all things new has been cracked. But of course, that’s an annoyingly Millennial thing to say. Because, as much as we hate to admit it…

Read More
New Year No Methbots

New Year No Methbots

Our MD Joe Wade was asked to right the advertising world’s wrongs last week, by letting the readers of City AM know exactly what needs to be left behind in 2016. As it turns out it’s not the Kardashians or the minute by minute reports on the demise of the US.  But instead it’s our…

Read More
Feeling truly honoured

Feeling truly honoured

The Don’t Panic team’s ‘first day back blues’ were miraculously soothed yesterday morning when we arrived to see that we had been named one of the top agencies of the year in The Drum’s New Year Honours 2016. We’re trying very hard to not let it go to our head but having The Drum shouting…

Read More
It’s a Like/Hate Relationship

It’s a Like/Hate Relationship

The era we live in is indisputably run by technology. With these advances in tech, come advances in science, medicine, navigation, discovery – I won’t get carried away. But there’s a downside to all this development too. The effect it’s having on our future generations may not be as positive as we had originally hoped.…

Read More
Joe Wade on ‘Why You DON’T Need A Creative Director’

Joe Wade on ‘Why You DON’T Need A Creative Director’

You might remember a few months ago when the opportunity arose for us to start the search for a creative director, we set out on a sneaky mission. In order to lure in the best creative talent in town, we would have to get sneakily creative ourselves. In a stunt which saw our own unconventional…

Read More
We may need a bigger shelf!

We may need a bigger shelf!

Not meaning to brag but we might…   After we and Factory nominated this film, we have won two Clio Awards for the sequel film we created for Save the Children Still the Most Shocking Second a Day. The film has won two bronze awards in the ‘Short form’ and ‘Sound Design’ categories.   Unfortunately,…

Read More