Blog

Category: Event

Autism Uncut

Autism Uncut

More than 99% of people have heard of autism, but very few actually understand it. What’s more, autistic people are often misrepresented and stereotyped in the media – or simply cut out altogether. An authentic representation is missing often due to inaccurate editing, non-autistic actors/actresses and storylines with misleading scenarios. As part of Too Much Information…

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OUR MD TELLS WEB SUMMIT ‘ADS AREN’T FUNNY ANYMORE’

OUR MD TELLS WEB SUMMIT ‘ADS AREN’T FUNNY ANYMORE’

Last week we shipped our MD Joe Wade (resident sharer of wisdom) to Lisbon for the 2016 Web Summit. We thought this was a pretty huge deal considering Don’t Panic was heading from Shoreditch to Europe’s largest technology conference. Web Summit saw 50,000 entrepreneurs, tech professionals, investors, journalists, business executives, and political leaders from around…

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Approaching supporters, not customers

Approaching supporters, not customers

Many brands are willing to pay through the roof for a chance to advertise in live televised sporting events. The Superbowl, for example, provides an opportunity for brands to fight for attention on a large global platform, at $4.5 million per 30 second spot! We imagine spots during this summer’s euros aren’t much cheaper. The…

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Wellies vs Headsets

Wellies vs Headsets

As we Step closer into the digital revolution, technology is creeping its way into our lives in some unexpected ways… The UK Festival scene has become one of the most celebrated pastimes with the millennial age and an integral part of the British Culture. If we go back forty or fifty years to the days…

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100% Possible

100% Possible

Ahead of the climate summit in Paris, Here Now and the global movement for 100% clean energy asked us to make a video that highlighted the idea that clean energy is 100% achievable. The film 100% Impossible features famous figures who triumphed over adversity – including Martin Luther King, Jr. and Mohandas Gandhi, alongside modern…

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Don’t Panic’s “Everything is not Awesome” video is the focus for D&AD’s next President’s Lecture with Greenpeace

Don’t Panic’s “Everything is not Awesome” video is the focus for D&AD’s next President’s Lecture with Greenpeace

For three years Greenpeace have been fighting fiercely for their long-running Save The Arctic campaign. Numerous acts led to Shell finally backing down; from scaling the Shard to installing automatic banners at the Brussels Formula 1 and activists dangling from bridges to block ships, the fight from supporters was relentless. Don’t Panic’s part was played…

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Reactive Content for the Great British Bake Off

Reactive Content for the Great British Bake Off

Reactive content is a way for brands or charities to take advantage of popular events or spontaneous moments. Given the world we live in, these events will more than likely be piggybacked on offline in terms of promotions and discounts, but reactive content can exist online, too. Give its very nature, reactive content can be…

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International Drag Day at Shoreditch House

International Drag Day at Shoreditch House

Thursday 16th July marked the 7th annual International Drag Day. Created by Adam Steward in 2009, it offers drag artists some well deserved recognition and an opportunity to be encouraged and celebrated for everything they offer to queer culture. In celebration of the day, Don’t Panic invited four equally diverse drag queens for an evening…

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