Blog

Category: Content

Mrs May’s Trump Card

Mrs May’s Trump Card

It was Valentine’s day this week, a day of widespread love and more than likely wider spread bitterness. So naturally we saw this as a chance to troll the unsuspecting and arguably incompetent people at Number 10. We delivered a giant, over the top, Valentine’s Day card from President Trump to Prime Minister Theresa May…

Read More
Brands ‘funding’ terrorism is a wake-up call to stop buying audiences

Brands ‘funding’ terrorism is a wake-up call to stop buying audiences

The Times’ front page today slated advertising, crying out that ‘big brands fund terror’ through programmatic. And they unwittingly do; ads from the likes of Mercedes-Benz, Waitrose and Argos sit next to content by Islamic extremists, white supremacists and pornographers on their sites and YouTube channels. This is not the first time we have heard…

Read More
WE GOT LONDONERS TO DRINK DOGS’ MILK?!

WE GOT LONDONERS TO DRINK DOGS’ MILK?!

In our latest video ‘Could you stomach this?’ with PETA UK we pulled one of our classic prank/stunts to point out that drinking the milk of another species is just, well, naaaasty. We organised a focus group for “Barker’s Farmhouse Milk”, get it, “Barker’s”, and handed out some tasty samples of a new milk brand.…

Read More
Taking online dating into the real world

Taking online dating into the real world

Brits spend on average a measly 1 minute and 45 seconds connecting with potential life partners while online dating and in that time will likely be bombarded with crude one-liners or lewd photos. So, for the good of the Tinder universe we did what had to be done and sent a guy onto the streets…

Read More
We got young people to stop taking selfies…

We got young people to stop taking selfies…

…And start listening to them instead. Tackling a growing issue amongst a demographic known for ignoring the advice of their elders is no easy task, so we encouraged them to #ListenToYourSelfie. Creating two films; ‘The Party’ and ‘The Game’, we told genuine stories in a genuine way, highlighting peer-to-peer relationship abuse and an online grooming…

Read More
The game show that asks the public if they are ‘FIT4WORK’

The game show that asks the public if they are ‘FIT4WORK’

I, Daniel Blake is Ken Loach’s Palme d’Or winning humanist masterpiece. Set  in the North East of England, Daniel needs help from the State for the first time ever following an illness. He crosses paths with a single mother Katie and the two find themselves in no-man’s land caught on the barbed wire of welfare…

Read More
The Little Project that Smashed Big Benchmarks…

The Little Project that Smashed Big Benchmarks…

Earlier this month it was time for children all over the UK to head back to school, and that meant it was time for us at Don’t Panic to join them, not literally, but by getting our thinking caps on for a slightly experimental social campaign. Teaming up with Save the Children, we aimed to…

Read More
Experiencing Blind Ambition with Paralympian Libby Clegg

Experiencing Blind Ambition with Paralympian Libby Clegg

Every hour another person in the UK loses their sight .. but they don’t lose their ambition. Our new video made in collaboration with Guide Dogs UK gives audiences a binaural insight into what it is like to grow up blind.     Asking audiences to use their headphones and close their eyes, we follow…

Read More
Where would you be without an education?

Where would you be without an education?

Education. It’s something the majority of us take for granted. Reading…writing…counting, are processes ingrained in our day to day lives. But what if you just…forgot? What if a doctor could no longer read the label on a medicine bottle? What if a teacher could no longer recite the alphabet? Or a playwright no longer read…

Read More
Headhunting…The Unconventional Way

Headhunting…The Unconventional Way

When the opportunity arose for us to start the search for a creative director, we knew that in order to lure in the best creative talent in town, we would have to get sneakily creative ourselves. In a stunt which saw our own unconventional take on recruitment, two members of the Don’t Panic team set…

Read More