Blog

Category: Advertising

Don’t Panic Are Looking for a New Creative

Don’t Panic Are Looking for a New Creative

With a mission statement to create powerful, shareable work for charities and brands that will not only make headlines but also adjust attitudes and change behaviours, 2016 was a blockbuster year for the agency…. The Drum – Top Agencies 2016 Honours List ..and 2017 is lining up to eclipse this, so we are crewing up…

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Brands ‘funding’ terrorism is a wake-up call to stop buying audiences

Brands ‘funding’ terrorism is a wake-up call to stop buying audiences

The Times’ front page today slated advertising, crying out that ‘big brands fund terror’ through programmatic. And they unwittingly do; ads from the likes of Mercedes-Benz, Waitrose and Argos sit next to content by Islamic extremists, white supremacists and pornographers on their sites and YouTube channels. This is not the first time we have heard…

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The Kids Are…Better Than Us

The Kids Are…Better Than Us

  Sitting at a communal desk, in a creative agency, in Shoreditch surrounded by Millennials it’s easy to think that the secret to staying ahead of trends and abreast of all things new has been cracked. But of course, that’s an annoyingly Millennial thing to say. Because, as much as we hate to admit it…

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New Year No Methbots

New Year No Methbots

Our MD Joe Wade was asked to right the advertising world’s wrongs last week, by letting the readers of City AM know exactly what needs to be left behind in 2016. As it turns out it’s not the Kardashians or the minute by minute reports on the demise of the US.  But instead it’s our…

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Feeling truly honoured

Feeling truly honoured

The Don’t Panic team’s ‘first day back blues’ were miraculously soothed yesterday morning when we arrived to see that we had been named one of the top agencies of the year in The Drum’s New Year Honours 2016. We’re trying very hard to not let it go to our head but having The Drum shouting…

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DON’T PANIC PARTNERS ARE LOOKING FOR AN AMIBITIOUS ACCOUNT DIRECTOR

DON’T PANIC PARTNERS ARE LOOKING FOR AN AMIBITIOUS ACCOUNT DIRECTOR

Account Director Freelance long-term/Perm Salary: £47,500 – £55,500 DPP Agency LONDON DON’T PANIC PARTNERS ARE LOOKING FOR AN AMIBITIOUS ACCOUNT DIRECTOR Our ideal candidate: An experienced Senior Account Director looking for your next challenge and the opportunity to have a real hand in the future of an exciting, young creative agency. In order to be considered…

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Suicide Squad: Where Marketing Budget Trumps Movie Quality

Suicide Squad: Where Marketing Budget Trumps Movie Quality

Comic book fan or not; social media enthusiast or not; you’ve likely heard more than your fair share about “Suicide Squad”.  The DC comics sidestory has been widely promoted starting with a trailer leak during Comic-Con, multiple follow-up trailers, as well as the neon posters occupying walls, billboards, and bus stops.  Despite abysmal reviews, “Suicide Squad” set box…

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Scientists and Butterflies: Sexism in Advertising

Scientists and Butterflies: Sexism in Advertising

The hit TV series Mad Men is jam-packed with misogyny and sexist quips; and despite the shows criticism over these character flaws, a danger lies in the fact it lets us believe that sexism is a resigned aspect of a retro ’60s world.  Yet even this month, the issues within the industry such as the…

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Juggling with data

Juggling with data

Nowadays it’s hard to imagine not being able to log into apps and online services using a Facebook or Google account. With PayPal payments available in local coffee shops and Apple Pay allowing the exchange of money using a smartphone, it’s hard not to notice the obvious benefits of sharing data. Along with multiple perks, such…

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Billion Dollar Shave Club

Billion Dollar Shave Club

So…shaving. Most of us tend to find shaving a personal topic of discussion and something you would generally avoid talking about. But Dollar Shave Club (DSC) has brought our grooming habits to the forefront of many conversations whilst gaining a $1 Billion acquisition by Unilever. Back in March 2012, the subscription razor service uploaded its…

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