Blog

Category: Advertising

The next big thing in DOOH?

The next big thing in DOOH?

We live in a technologically progressive world, and not even Trump can stop that – thankfully. With new tech constantly being developed it’s interesting to see what can have applications for advertising, Lightvert a UK media tech company thinks it has the next big thing in DOOH (Digital Out Of Home advertising)! Bold claims, but…

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TV’s Bad Habits are Beginning to Bite

TV’s Bad Habits are Beginning to Bite

Adam Cozier, the CEO at ITV has just announced a 3% drop in annual advertising revenue. The now trembling fingers down at ITV are desperately pointing towards the rocky events that last year brought, whilst spouting that advertiser interest in TV is still toptop – we beg to differ. Whatever the reason for the “temporary”…

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Don’t Panic Are Looking for a New Creative

Don’t Panic Are Looking for a New Creative

With a mission statement to create powerful, shareable work for charities and brands that will not only make headlines but also adjust attitudes and change behaviours, 2016 was a blockbuster year for the agency…. The Drum – Top Agencies 2016 Honours List ..and 2017 is lining up to eclipse this, so we are crewing up…

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Brands ‘funding’ terrorism is a wake-up call to stop buying audiences

Brands ‘funding’ terrorism is a wake-up call to stop buying audiences

The Times’ front page today slated advertising, crying out that ‘big brands fund terror’ through programmatic. And they unwittingly do; ads from the likes of Mercedes-Benz, Waitrose and Argos sit next to content by Islamic extremists, white supremacists and pornographers on their sites and YouTube channels. This is not the first time we have heard…

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The Kids Are…Better Than Us

The Kids Are…Better Than Us

  Sitting at a communal desk, in a creative agency, in Shoreditch surrounded by Millennials it’s easy to think that the secret to staying ahead of trends and abreast of all things new has been cracked. But of course, that’s an annoyingly Millennial thing to say. Because, as much as we hate to admit it…

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New Year No Methbots

New Year No Methbots

Our MD Joe Wade was asked to right the advertising world’s wrongs last week, by letting the readers of City AM know exactly what needs to be left behind in 2016. As it turns out it’s not the Kardashians or the minute by minute reports on the demise of the US.  But instead it’s our…

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Feeling truly honoured

Feeling truly honoured

The Don’t Panic team’s ‘first day back blues’ were miraculously soothed yesterday morning when we arrived to see that we had been named one of the top agencies of the year in The Drum’s New Year Honours 2016. We’re trying very hard to not let it go to our head but having The Drum shouting…

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DON’T PANIC PARTNERS ARE LOOKING FOR AN AMIBITIOUS ACCOUNT DIRECTOR

DON’T PANIC PARTNERS ARE LOOKING FOR AN AMIBITIOUS ACCOUNT DIRECTOR

Account Director Freelance long-term/Perm Salary: £47,500 – £55,500 DPP Agency LONDON DON’T PANIC PARTNERS ARE LOOKING FOR AN AMIBITIOUS ACCOUNT DIRECTOR Our ideal candidate: An experienced Senior Account Director looking for your next challenge and the opportunity to have a real hand in the future of an exciting, young creative agency. In order to be considered…

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Suicide Squad: Where Marketing Budget Trumps Movie Quality

Suicide Squad: Where Marketing Budget Trumps Movie Quality

Comic book fan or not; social media enthusiast or not; you’ve likely heard more than your fair share about “Suicide Squad”.  The DC comics sidestory has been widely promoted starting with a trailer leak during Comic-Con, multiple follow-up trailers, as well as the neon posters occupying walls, billboards, and bus stops.  Despite abysmal reviews, “Suicide Squad” set box…

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