Blog

Category: Advertising

Don’t Panic Are Looking for a New Creative

Don’t Panic Are Looking for a New Creative

With a mission statement to create powerful, shareable work for charities and brands that will not only make headlines but also adjust attitudes and change behaviours, 2016 was a blockbuster year for the agency…. The Drum – Top Agencies 2016 Honours List ..and 2017 is lining up to eclipse this, so we are crewing up…

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Create powerful digital content for effective fundraising

Create powerful digital content for effective fundraising

Charities are diminishing their advertising budgets on TV ads when digital content campaigns are more cost effective and deliver brilliant results. Sadly, at the moment, digital content campaigns have an image problem. Charities believe they deliver brand awareness. True. But they also deliver to the bottom line. We need to re-educate ourselves: digital content can…

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Fashion that… fits?

Fashion that… fits?

We recently conducted a survey that revealed one in five British women still haven’t found their perfect pair of jeans. What’s worse is nearly one in ten British women have to try on more than five pairs of jeans before they buy and 48% of these women are left frustrated by the fitting room drama.…

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The next big thing in DOOH?

The next big thing in DOOH?

We live in a technologically progressive world, and not even Trump can stop that – thankfully. With new tech constantly being developed it’s interesting to see what can have applications for advertising, Lightvert a UK media tech company thinks it has the next big thing in DOOH (Digital Out Of Home advertising)! Bold claims, but…

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TV’s Bad Habits are Beginning to Bite

TV’s Bad Habits are Beginning to Bite

Adam Cozier, the CEO at ITV has just announced a 3% drop in annual advertising revenue. The now trembling fingers down at ITV are desperately pointing towards the rocky events that last year brought, whilst spouting that advertiser interest in TV is still toptop – we beg to differ. Whatever the reason for the “temporary”…

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Brands ‘funding’ terrorism is a wake-up call to stop buying audiences

Brands ‘funding’ terrorism is a wake-up call to stop buying audiences

The Times’ front page today slated advertising, crying out that ‘big brands fund terror’ through programmatic. And they unwittingly do; ads from the likes of Mercedes-Benz, Waitrose and Argos sit next to content by Islamic extremists, white supremacists and pornographers on their sites and YouTube channels. This is not the first time we have heard…

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The Kids Are…Better Than Us

The Kids Are…Better Than Us

  Sitting at a communal desk, in a creative agency, in Shoreditch surrounded by Millennials it’s easy to think that the secret to staying ahead of trends and abreast of all things new has been cracked. But of course, that’s an annoyingly Millennial thing to say. Because, as much as we hate to admit it…

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New Year No Methbots

New Year No Methbots

Our MD Joe Wade was asked to right the advertising world’s wrongs last week, by letting the readers of City AM know exactly what needs to be left behind in 2016. As it turns out it’s not the Kardashians or the minute by minute reports on the demise of the US.  But instead it’s our…

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