Blog

Category: Advertising

Category: Advertising

What Is Guerrilla Advertising?

20 Mar 2018

Guerrilla advertising or guerrilla marketing as it is commonly called, was coined in 1984 by American business writer Jay Conrad Levinson. No we’re not talking about the Cadbury Dairy milk advert.  It is a strategy of business marketing that incurs low costs but achieves optimal results, usually using some rather unconventional methods. More often than…

Read More

Ready Player One’s virtually ridiculous print campaign

19 Mar 2018

The renaissance of Virtual Reality is well and truly underway outside of the tech world. The release of Steven Spielberg’s latest film Ready Player One marks VR’s welcome return to the zeitgeist. Ready Player One re-imagines a world where the only limits of reality are your own imagination. Based on a dystopian planet where people can ‘avatar’…

Read More

The Key to Successful Viral Content: Emotional Engagement

06 Mar 2018

As we all know Social media has become such a dominant factor in our everyday lives that it’s actively tearing apart the fabric of society. So it comes as no surprise that researchers have overlooked the pressing issues of division and hatred and tried to determine what factors cause online content to go viral. What…

Read More

5 Reasons Why Creative Advertising Is Important

20 Feb 2018

Believe it or not, advertising agencies have been around since 1869. These agencies perform a number of functions for their clients, including market research and ad placement at often-discounted rates. But it’s more than just discounts to thank for the survival and growth of ad agencies for more than 150 years they’ve produced creative advertising…

Read More
Would you delete memories for money?

Would You Delete Memories for Money?

05 Dec 2017

Would you take the chance to delete your most precious memories for a sum of money? Don’t Panic do capitalism versus sentimentality and test several people’s willingness to wipe their brains for money in the new film with lastminute.com: ‘Memories or Money?’ In a recent piece of research conducted by lastminute.com, it was found that…

Read More
Quidco - Can You Buy Happiness?

Can You Buy Happiness? Quidco Says Yes.

15 Nov 2017

Have you ever thought about what you would do if you had some extra money on your hands? Or just known that buying something you’ve had your heart set on for ages would bring you happiness like you’ve never experienced before? “I’m currently saving up for a beak”, Ted Parrotman cheerily mentions in a clip…

Read More
Unison - Pats on the Back

Pats On The Back With Unison

08 Nov 2017

This year we saw the government spend a whopping £1bn on a deal to secure their victory after the hung parliament fiasco, after watching public sector workers being told that there was no “magic money tree” to fund their (quite frankly well deserved) pay raises. For years now, public service workers have had their wages…

Read More
End Polio - Don't Panic and Rotary International

Immerse Yourself in our Latest Film

13 Oct 2017

We’ve teamed up with Rotary International, to create a new immersive VR experience, named One Small Act. The experience highlights the impact Rotary International is making around the world, focusing on its work to eradicate polio. Its one of the first examples of narrative storytelling in VR. Shot in Romania using both mono and stereoscopic…

Read More
Tech I Can't Live Without - Introducing the Business Card

Tech I Can’t Live Without

22 Sep 2017

In an age where we depend on technology for absolutely everything, it’s difficult for everyone – especially professionals – to remember what life before WIFI was like. With the impending release of the new iPhone X, and all its new, fancy (and quite frankly, unnecessary) features we tend to forget that sometimes, simplicity is key……

Read More
Donald Trump rode the wave of controversy to become leader of the free world.

How to be Outrageous in a Trump Orientated World

21 Aug 2017

In a world where Brexit means breakfast and a Tweet could play a Franz Ferdinand style role in modern history, audiences are more polarised than ever and much quicker to proclaim moral outrage. Thanks to the web, what would have been conversations over the water cooler the next morning are now conversations across oceans immediately…

Read More