Blog

Month: August 2016

Latest News

Trademarking: We should’ve seen it coming

25 Aug 2016

We should’ve seen it coming… Wait…can I even say that now?   This week saw the UK Intellectual Property Office approve an application by Specsavers to trademark the phrase “should’ve”. Is this the beginning of a prolific corporate coup of our public language? It might just be.   While some common words have been protected…

Read More

Headhunting…The Unconventional Way

22 Aug 2016

When the opportunity arose for us to start the search for a creative director, we knew that in order to lure in the best creative talent in town, we would have to get sneakily creative ourselves. In a stunt which saw our own unconventional take on recruitment, two members of the Don’t Panic team set…

Read More

Suicide Squad: Where Marketing Budget Trumps Movie Quality

16 Aug 2016

Comic book fan or not; social media enthusiast or not; you’ve likely heard more than your fair share about “Suicide Squad”.  The DC comics sidestory has been widely promoted starting with a trailer leak during Comic-Con, multiple follow-up trailers, as well as the neon posters occupying walls, billboards, and bus stops.  Despite abysmal reviews, “Suicide Squad” set box…

Read More

Scientists and Butterflies: Sexism in Advertising

05 Aug 2016

The hit TV series Mad Men is jam-packed with misogyny and sexist quips; and despite the shows criticism over these character flaws, a danger lies in the fact it lets us believe that sexism is a resigned aspect of a retro ’60s world.  Yet even this month, the issues within the industry such as the…

Read More