Blog

Month: January 2016

Essential Elements to a good VR film

Essential Elements to a good VR film

With the Oculus Rift now available for Pre-order we put our brains together to come up with some vital considerations that everyone should bare in mind when creating content for VR. Virtual reality is already proving itself to be an invaluable tool.  It allows those who can’t afford to travel not only to see and…

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How do we talk about: David Bowie

How do we talk about: David Bowie

Bowie is back on Mars, leaving all of us to simultaneously mourn and cheer his return.   The death of David Bowie has spurned unending editorials, tributes, and street parties.  Undoubtedly, the world is feeling through the loss of an incredible source of inspiration, a beacon of creativity, beauty, sex appeal, rebellion, and drive.  Those of…

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Viral Marketing – The Ins and Outs

Viral Marketing – The Ins and Outs

It’s the New Year so being the kind and altruistic office we are we thought we’d treat you to a little insider knowledge into the world of viral marketing to help kick off your new year campaign. Viral marketing by its nature is unpredictable and often associated with a sizable budget, but it doesn’t need…

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How do we talk about: Cliven Bundy and his troupe of “rebels”

How do we talk about: Cliven Bundy and his troupe of “rebels”

One of the biggest news pieces this past week was the self-organised ‘militia’ that took over a government-owned wildlife refuge in Oregon.  It has garnered attention worldwide because it is confusing, hilarious, annoying, and, to some, terrifying.  It seems everyone is participating in the debate over whether Bundy and his ‘militia’ should be called ‘militiamen’…

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How do we talk about: Cliven Bundy and his troupe of “rebels”

How do we talk about: Cliven Bundy and his troupe of “rebels”

One of the biggest news pieces this past week was the self-organised ‘militia’ that took over a government-owned wildlife refuge in Oregon.  It has garnered attention worldwide because it is confusing, hilarious, annoying, and, to some, terrifying.  It seems everyone is participating in the debate over whether Bundy and his ‘militia’ should be called ‘militiamen’…

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Our MD was on the BBC

Our MD was on the BBC

The latest in a series of blunders for Coca Cola, saw the global giant’s marketing team post an insulting mistake for a New Years Campaign. It would seem there is such a thing as bad publicity as the company originally posted a map that excluded the annexed peninsula of Crimea but backtracked when it received…

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Malogrithms v. Compliant Consumerism

Malogrithms v. Compliant Consumerism

If there is anything we have learned about advertising in the 21st century, it is that it has become more stylised, customising, and targeting than ever before.  Retailers and organisations make consumers feel as though products and services have been handpicked just for them.  “Yes,” us modern ‘prosumers’ think, “this group is just as discerning…

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