Blog

Month: January 2015

VACANCY: Account/Project Manager

VACANCY: Account/Project Manager

Want to work for one of the most exciting creative agencies around? Want to work on content that genuinely goes viral? Want to help us deliver exciting projects for clients like Save the Children, the Guardian, Greenpeace, Warner and Channel 4? If this sounds like the sort of thing you want to be doing during…

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Don’t Panic Invades World’s Biggest Gadget Show

Don’t Panic Invades World’s Biggest Gadget Show

In a Don’t Panic Production for Mindshare, we sent Journalist, satirist and prankster Nimrod Kamer to the International Consumer Electronics Show (CES) in Las Vegas. Nimrod plays the part of an eccentrically-dressed ‘Innovation Messiah’ for one of the world’s biggest tech corporations, one that made a fortune in the CD-ROM boom of the early 90s.…

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Don’t Panic Named Twice In The Drum’s New Year Honours

Don’t Panic Named Twice In The Drum’s New Year Honours

To round off a huge year for Don’t Panic, The Drum has singled us out for producing both the Best Video and the Best Charity Ad of 2014. This recognition was for ‘Everything is NOT Awesome’, made for Greenpeace, and ‘Most Shocking Second a Day’, made for Save the Children. Don’t Panic was the only…

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Do Celebrity Endorsements Work?

Do Celebrity Endorsements Work?

Paying famous people to endorse your brand or concept is nothing new. Heck, Charlie Chaplin even jumped on the bandwagon back in the day. Fast-forward 70 years, and we now see so called “clebs” featured in one in every five ads. It therefore comes as little surprise when clients ask us to include more A,…

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Don’t Panic Scores 2nd Best Ad of the Year

Don’t Panic Scores 2nd Best Ad of the Year

After all of the year’s successes for Most Shocking Second a Day, AdWeek has now picked it as the year’s second-best ad. This places it above John Lewis’ Monty the Penguin (5th) and Card Store’s ‘World’s Toughest Job‘ (10th). AdWeek’s published a top ten list of the best ads of 2014 as an annual round-off.…

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Has YouTube begun dying a slow death?

Has YouTube begun dying a slow death?

Often viewed as a virtual monopoly, YouTube remains the daddy of the viral video-hosting family. And whilst older sibling Vimeo is perceived to be more credible within the community, it’s nowhere near as popular. So that just leaves us with adolescent Vine who’s never around for more than 6 seconds, and newly born Instagram Video which…

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Beware the viral ‘experiment’!

Beware the viral ‘experiment’!

Never before has the internet been so alive with scientific discovery! From Philae’s successful landing on Comet 67P (and a hilarious reaction that followed) to guerrilla social experiments, people have been sharing experiments and discoveries like a banker shares debt. Here I focus on a kind of experiment that has gone viral, time and again:…

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Golden Bin: Housing/Support Charities

Golden Bin: Housing/Support Charities

It’s that time again when we reflect back on the content ideas that for all their worth never had a chance to go viral, the Golden Bin has been opened once again. If you’re new to Don’t Panic then we hope this gives an idea of the kind of thing we do. If you like…

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‘Lovie Letters’ Traces Most Shocking Second a Day Journey

‘Lovie Letters’ Traces Most Shocking Second a Day Journey

After a successful haul for Don’t Panic at this year’s Lovie Awards, ‘Lovie Letters’ has gone on and produced a lovely interview with the minds behind our acclaimed Most Shocking Second a Day video. Lovie Letters is a collection of “unique, behind the scenes stories that puts you in the heads of the people responsible…

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Are Viral Videos Effective?

Are Viral Videos Effective?

Some do it in house, others palm it off to agencies, but either way, most of us find our marketing efforts to be pretty damn frustrating. As Adobe’s ad campaign suggests, clients don’t always know what their marketing’s doing. So, how do we keep up with rapid shifts, and what can we be sure is…

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