03 Dec 2015

100% Possible

Ahead of the climate summit in Paris, Here Now and the global movement for 100% clean energy asked us to make a video that highlighted the idea that clean energy is 100% achievable.

The film 100% Impossible features famous figures who triumphed over adversity including Martin Luther King, Jr. and Mohandas Gandhi, alongside modern heroes such as Elon Musk and J.K. Rowling. It imagines these icons had never taken on the great challenges that have shaped today’s world. Using a 2.5D parallax technique on manipulated photographs, 100% Possible opens with a middle-aged Steve Jobs working as a sales executive, sitting alone in an office cubicle  – no iPhone in sight and a Microsoft sticker on his bulky PC. The film then depicts other iconic leaders in alternate realities, having never attempted the impossible-seeming feats that made them famous and transformed our world.

100% Possible was created to underscore the need for the same determination and bold thinking when it comes to tackling climate change. In the face of enormous odds, these leaders showed that transformational shifts are not only possible, they have happened time and again. 100% Possible advocates for a transformational shift away from fossil fuels to 100% clean, safe, renewable energy – and aims to explode the myth that it would be “impossible” for the world to be powered this way.

Climate change is a huge threat that demands bold action, and 100% clean energy is a solution equal to the scale of this challenge. The 100% movement asks people to share the film to show their support for this vision, and to encourage a strong deal at COP21.